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Taranaki Central Press, Volume IV, Issue 448, 2 June 1937, Page 2

Never agree with an anti-tobac. Waste of breath. He’s bound to abuse a habit he can’t acquire. What can a chap who doesn’t smoke know about smoking, anyway? About as much as a fellow who can’t play knows about billiards! And these nonsmokers are seldom content to leave smoking alone themselves; they insist on your leaving it alone, too! Of course, everyone knows (or ought to know) that tobacco reeking with nicotine isn’t fit to smoke. It bites the tongue, irritates the throat (causing smoker’s cough), and may do you a lot of harm. Why smoke such poisonous stuff, when you can get “toasted” at the nearest tobacconists? And you can indulge in toasted freely as you please without fear of consequences. Toasting rids it of nicotine considerably and gives it its delicious flavour and beautiful bouquet. Five brands only, remember, of the genuine toasted —Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold and Desert Gold. The fame of these tobaccos has spread far beyond these shores. They challenge comparison with the world’s best!