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Taranaki Central Press, Volume IV, Issue 448, 2 June 1937, Page 6

The dyspeptic looking party in the dyed suit, gazed with disgust at the bus driver's ancient briar. “How long, may I ask,” he said, “have you been addicted to the pernicious habit of smoking?” The bus driver's eyes twinkled. ‘Well, if it’ll cheer you up to know, gov’nor, sky 30 years.” "And the cost?” "Two bob a week.” "Tut! tu! a shocking waste of money! Is it worth it. my friend?” "Every blooming copper of it, guv’ner. Gotta match?” The stranger groaned. Everybody else laughed. These antitobacs mean well—perhaps. But smoking’s not a crime. It gives joy to millions every day, and won’t do anybody a ha’porth of harm so long as they avoid brands reeking with nicotine as unfortunately so many brands are. The safe way is to smoke "toasted.” Toasting kills the nicotine and leaves the baccy cool, sweet and fragrant. The five (and only) genuine toasted brands Cut Plug No. 10 (Bulls Head) Navy Cut No. 3 (Bull Dog) Cavendish, Riverhead Gold and Desert Gold are the purest and most wholesome Tobaccos manufactured the world over.