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Taranaki Central Press, Volume IV, Issue 427, 7 May 1937, Page 7

A prophecy that’s coming ’truer every day! When Lord Craigavon visited this country, years and years ago now, he of course sampled our toasted tobacco, and pronounced it good, and he added that in his opinion it has a great future before it. Since those days toasted has made such astonishing strides that it has outstripped all its competitors, and actually got on level terms with the imported article! Everywhere throughout New Zealand, from the farthest North to the farthest South, from the East Coast to the West, you’ll find “toasted” on sale. There’s a rare charm about this beautiful tobacco which differs from all others, not only in flavour and aroma, but in its comparative harmlessness due to the toasting of the leaf and the consequent elimination of the nicotine in »it. This ingenious and efficient process is the manufacturers’ own. The only genuine toasted are Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold. If you want pure’ and wholesome tobaccos, smoke toasted! It will never let you down.