BRITISH FILMS

Taranaki Central Press, Volume IV, Issue 422, 1 May 1937, Page 2

BRITISH FILMS

SAVE INDUSTRY Legislation To Stop Drift To Bankruptcy London, April 22. Legislation is to be introduced to arrest ’the drift toward bankruptcy of the British film industry, which lost £2,000,000 in 1936. It is proposed to extend ths Film Quota for 10 years, but it will be modified, with the object of bettering the standard of British films. The Act, designed ’to aid British studios to .establish themselves against American compe ition, compels British. theatres to display a fixed proportion of British films. It is suggested, however, it has also encouraged “mushroom companies,” the productions of which have lowered [he general standard of English pictures. The Government’s decision to help the industry foretells a new flow of capital into British films, probably under the unofficial observance of jhe Blank of England and the Government. • Addressing the House of Lords on the Governnient'’s proposals, Lorn! Lemplemore said ’that they aim d at achieving not only quality, but also quality in Bri'ish films. The Government wished to restore confidence in the induustry and 'to save a ship which was perilously near the rocks.