LOCAL ENTERPRISE.

Taranaki Central Press, Volume IV, Issue 409, 16 April 1937, Page 4

LOCAL ENTERPRISE.

A NEWSPAPER A NECESSITY. Support and Interest of the Public. The story of a newspaper Is more than the story of a business enterprise. It is the story of a town, a district, and of its people. The daily newspaper reflects every facet of community life. It is personal and impersonal. Personal in the sense that by its very nature It lives close to the people; impersonal in that its views are detached. It tells you that your neighbour, Mrs. Jones, “will leave to-day on an extended tour”; and editorially it will extol a local housing scheme, acclaim municipal progress, or denounce rising prices and any infringement of personal liberty. Its contacts are intimate, yet detached. In return for these services the local newspaper asks for one thing only—the support of those it serves. The “Central Press” asks the people of Stratford to consider seriously what their daily paper means to them. From a business point of view it means the distribution to its staff of £lOO per week in wages. It means the permanent employment of a staff of 25; it means the Investment of large sums of local capital for expensive machinery—the payment of large sums for electric power, and lighting, and rates. It is a Stratford enterprise; it aims at the progress of the town; yet it is a business concern, the field of its influence and growth being dependent on the measure of support it receives. | The practical way in which every householder can help in meeting the huge outlay required for the maintenance and continuance of this service is to subscribe to the “Central Press.” The subscription rate is the lowest In New Zealand—Bd. per week. Yet the journalistic standard of the paper is high. Its eight pages contain all the local news, and an intelligent resume of overseas and Dominion affairs, carefully compiled from cable and telegraph services. In the near future, weekly features j will include a talkie picture page, I children’s columns, special articles of interest to women, and illustra- ■ lions. Why not let ml place the Press lin your home? A telephone ring to j our office is all that is necessary.