It’s the Women Who Like “Spicy” Films

Taranaki Central Press, Volume IV, Issue 348, 1 February 1937, Page 6

It’s the Women Who Like “Spicy” Films

“URLIFT” ISN’T WANTED _ “..-ewouien cinema-goers to blam* t Lor the showing of objectionable' | films; ’> asked the Hon. Eleanor Plumer/ • i governor of the British Film Institute, at a Mothers’ Union meeting in 1 ndon. Miss Plumer said that an exhibitor s\id to her, “If we don’t put something ’picy in our programmes our lady patio. would stay away.” She added: “The average film is very trivial in theme, and rather vulgar n expression, though there are many I good films to-day. •' 1 What strikes me is the almost completely pagan outlook of the majority } i ' them.” Miss Plumer said that people went W the cinema to be entertained, and did not like the idea of being uplifted or educated Most films were escapist; that was to sft- they provided compensation for w-ba; as lacking m everyday life. Statistics quoted by Miss Plumer showed that in 1931 box-office returns in this country alone amounted to £30,000, 000.