Page 7 Advertisements Column 2

Taranaki Central Press, Volume IV, Issue 331, 12 January 1937, Page 7

“There are some things 1 can do without at a pinch,” he toid the tobacconist, “but ’baccy’s not one of them. 1 clinched smoking once for a month. Thought I might, be better without it. I wasn't. After all there’s not so many joys in life, so why cut out one of the best of the bunch? Smoking gives me more solid comfort and enjoyment than anything else, and as I smoke “toasted” (Cut Plug No. 10), I reckon I’m on the safe side.” “Too right yon are!” agreed the tobacconist heartily, ■’there's no harm in toasted because there’s no nicotine in it to signify. Toasting does the trick! Why are Cut Plug No. 10 (Bullshead), Cavendish and Navy Cut No. 3 (Bulldog) in almost everybody’s pipe? While Riverhead Gold and Desert Gold are reckoned the finest cigarette tobaccos going! In a word, ‘toasted’s’ first favourite with smokers everywhere, and every year sees a huge advance in the factory output.” "You can’t keep a good man down,” laughed the other chap, “and you can’t keep a good thing down either