Page 3 Advertisements Column 2

Taranaki Central Press, Volume IV, Issue 325, 5 January 1937, Page 3

“The rate at which we live naw, the rush, the hurry and anxieties of modern life,” says Dr. Meadows Browne, aj Mancester Speciallsit, “doubtless accounts for the grdaitly increased demand for 'tobacco in one shape or another in England to-day.” But the increased demand for tobacco is not confined to the Old Country. Its just as much in evidence here in New Zealand and may be largely (attributed to the same cause—the (general unrest. Happily for smokers in this part of the Empire we have, in “toasted” tobacco a superlative quality, and its. calming, soothing influence when the mind is working at full pressure and black care oppresses cannot be overrated. “Toasted” is not only remarkable for its puritiyi — but in other respects—flavour and aroma—ranks with -the world’s choicest tobaccos. There are only five varieties of the real toasted: Cut Plug No. 10 (Bulls-head), Cavendish, Navy .Cut No. 3 (Bulldog), Riverhead Gold and Desert Gold, but these supply a brand for very smoker and are as innocuous (being toasted) as they are soothing and comforting.