Page 2 Advertisements Column 3

Taranaki Central Press, Volume IV, Issue 316, 23 December 1936, Page 2

“Why do people smoke?” asked a London weekly recently, and invited readers to reply. The prize was awarded to the man who wrote: “Because it makes life better worth living.” But does it? Provided your baccy is 0.K., smoking certainly helps a lot to brighten existence; but if it’s loaded with nicotine, as so many brands unfortunately are, instead of cheering the pilgrim on his way it may affect his nerves, throat or heart, and play up generally with him. But given the right baccy, it’s a boon and a blessing unspeakable. And the right baccy is within the reach of every New Zealander! Grown and manufactured in our midst, “toasted” combines exquisite flavour and aroma with great purity because toasting frees it so considerably of the injurious nicotine and makes it safe for even the heavy smoker. The five (and only genuine) toasted brands, Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold and Desert Gold, merit their wide popularity. They’re unique. There’s no other tobacco to compare with them. W n4T ’ S yours? Mine’s a 8.5. A.! Proved the best by the severest test. Make your next Cycle a B.S.A. and be satisfied. Lightband and Wann, Ltd.