Page 7 Advertisements Column 3

Taranaki Central Press, Volume IV, Issue 312, 18 December 1936, Page 7

TTow did the queer, word “tobacco” originate? Authorities differ. But what’s in a name? A rose by any other name would smell as sweet, and tobacco by any other name would taste and smell as good! Here in N.Z. it’s often called “.toasted,’ that being the name covering the five brands favoured by most smokers now. And it merits its popularity. There is no other tobacco that approaches it for mellowness, flavour and fragrance. It has been truly remarked that once you smoke toasted you’ve no time for any other sort! Year by year its fame lias spread until to-day it's manufacture costitutes a national industry, yielding steady employment for a large, number of hands. It’s simply unbeaten for purify. The toasting of the leaf largely eliminates the nicotine in it and renders the finished product as harmless as tobacco can possibly be made. But caution when buying is essential if you want the real thing. The only genuine toasted brands are Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. I. (Bulldog), Riverhead Cold and Desert Gold.