“TARANAKI CENTRAL PRESS.” SATURDAY, NOVEMBER 21, 1936. THE “TARANAKI CENTRAL PRESS.”

Taranaki Central Press, Volume IV, Issue 291, 21 November 1936, Page 4

“TARANAKI CENTRAL PRESS.” SATURDAY, NOVEMBER 21, 1936. THE “TARANAKI CENTRAL PRESS.”

Last night saw the last issue of the Stratford Evening Post; this evening Stratford and the wide area which is known as Central laranaki will see the first issue of a new paper under the title of the 1 aranaki Central Press. Handicapped as it was, like every other business by the rigours of the financial depression from which New Zealand has only just emerged, The Post contrived to give an excellent service of local and overseas news to Stratford: taking over on the rising tide of prosperity, the Taranaki Central Press hopes not only to continue that good work but to effect most extensive improvements in every department of tfie newspaper. 1 o-night s enlarged issue is but the first step in a steady march of improvement, which, to touch on a few details, will include the ensuring of a far clearer and more pleasing printing, a better cable news service, country news and farming notes of interest to all Central Taranaki, more attention to both local and overseas sport, copious social notes and articles of interest to women, greater efficiency in the job-print-ing department, and the presentation of all the latest local news with the fullness and efficiency that only a local paper can give. . It is not without significance that the first issue of the 1 aranaki Central Press should coincide with a special supplement devoted to the Stratford A. and P. Show. Just as the Show, beyond being a carnival with attractions for young and old, is a mirror of the wealth, the industry and the solidity of Central Taranaki, an advertisement for the products and the productivity of the district, and an inspiration to local enterprise, so it is hoped, with the co-operation of the public, to make the Taranaki Central Press not only a medium oi entertainment, but a mirror of every activity in Central aranaki, and a guardian of the welfare of the district. Ihe 1 aranaki Central Press is controlled by local capital; the members of its staff are local residents; not only is the service it can give of immense value to the district, but merely as a local industry, every penny of the profits and wages of which will be spent in Stratford, it is an institution it is worth the town’s while to support. Incidentally, it is pleasing to be able to announce that the change of management, though necessarily it has meant reorganisation, has not involved the loss of any member of I he Posts regular staff, but on the contiaiy has increased employment at this office. The interests of the Taranaki Central Press, therefore, are identical with the interests of Central Taranaki. We urge here, and we will urge again, that local residents should shop in their own town and thus do their part in making it prosper in the good years to come. The Taranaki Central Press exists to serve Central Taranaki; it will provide a service second to none, and it asks with confidence for the support of Central Taranaki to enable it to maintain that service.