Page 3 Advertisements Column 2

Taupo Times, Volume II, Issue 69, 13 May 1953, Page 3

ADVERTISING. AND PRICES. It is sometimes said that the money spent on ac vertisu g means that the goods advertised must r,ost more tlian would otherwise be the case, Theve . re seveial fallrnes in this ide.v For on x tbing, ;he advertising of a good product means increased saies, and under modern production methods it is by increased. saies only that the cost per unit ean be reduced. Another point is that a product that is regularly advertised at once comes under close scrutiny a-nd its quality must be maintaineda The regular advertising of a poor product at once brings upon its sellers a flood of undesirable comment| Statistical studies in recent years have shown very strikingly that goods which arT regularly advertised have tended either to maintain a steady price level, or. where prices have risen, to show a rnuch lower price increase thari goods that have not been advertised regularly. The maker of an advertised product, by the care in production which advertising makes so neeessary, and by the publicity itself, sells mmore than the non-advertiser, and the man who sells more can sell cheaper. Even in periods when prices may be high, or rising, the person who reads the advertisements in his or her paper with care is sure to find that there are many oeeasions when savings may be made. The buyer or eonsumer of advertised goods is likely to profit, in proportion to his purchases, just as the advertiser does in proportion to his saies. ^ ■ : ; s

Fishing Tackle : — AND — Repairs i. T. LOGAN Now Tenipdrarily Situat'ed at* Horomafangt Street, behind Taupo Stores, next to the Taxi Office, Business as Usual. PHONE 113 THE SPA HOTEL TAUPO Fully Lieensed — Centralfy Heated Under the Personal Supervision of Mr and Mrs J. W, Birnie HOT MINERAL BATHS AND THERMAL SiGHTS QN PROPERTY Don't Miss Seeing Our Lounge. Containing One of the Oldest Complete Sets of Maori Antique Carving in New Zealand. WAIKATO DRAUGHT ALE ASways on Tap af Taupo's FriendKest Hotel P.O. iox 12 — Telephone 18 Revolving Clothes Lines SUPPLIED AND ERECTED Also MODERN Venetian Blinds APPLY— • REID & CLARK BUILDING CONTRACTORS TAUPO Pftones 272 and 131. Box 86 J. A. G R EATORCX — PAINTER ~ TeiepSione 238 M j ROBERTS STREET ~ TAUPO