LOCAL AND GENERAL.

Te Aroha News, Volume XXVII, Issue 4470, 2 October 1909, Page 2

LOCAL AND GENERAL.

The Te Aroha Borough Council have called for tenders for advertising, with the result that the prices received were as follows: Te Aroha News, Is 9a per inch ; Te Aroha Mail, 4d (fourpence) per inch. We were somewhat surprised to find that our contemporary places such a low estimate on the value of its advertising space as to be able to reduce the price from 3s to 4d per inch. We take this as an evidence that the Mail is not making any progress under the new management, but rather the reverse. Cheau advertising in such a medium is dear at any price, and we are of the opinion that ere the contract time expires the Council will find it to its advantage to place their advertisements in the News, which has always served the local bodies well in the past. Advertising to be profitable must be in such a manner that it reaches the homes of the people, and unless this circulation is assured any money, no matter how small, that is spent on suoh a journal is worse than nseless. The conscience of the manager must have pricked him at the time he worked out that estimate, and he thought it best to receive value for value—hence that fourpenny tender. Now that our contemporary has shown its hand and its value as an advertising medium, we trust that the business people will take the cue, and look for a considerable reduction on rates charged them, or cut out their business altogether. If the “ Mail ”is to be run on philanthropic lines and ,not on a commercial basis, the shareholders will not find it a dividend-paying concern. Time will tell its own tale.

Mr Tom Donovan announces a grand free entertainment consisting of March, Selection, Vocal Waltz Glide, Solo, and Grand Fantasia, See programme on third page.

Service will be held to-morrow morning and evening in the Te Aroha Presbyterian Church. Says a writer in the Christchurch Observer :—“ Mr Holben, secretary of the North Island Brass Bands’ Association, according to the Dominion, has been appointed supervisor of the Blenheim Band Contest, to be held in November. This contest, if I am not mistaken, is being run apart from any Association. Under these circumstances, it seems rather strange for the seretary of the N. 1.8. Association to officiate as supervisor.” The Rev. W. Woollass, of Te Awamutu, met with a nasty accident the other day, receiving a painful kick from a horse.

A drunken man staggered into church one Sunday, and sat behind a deacon . who was a licenced grocer. The preacher’s biscourse was on popular vices. Soon he exclaimed, “ Where is the drunkard?” The poor drunkard was just sober enough to think it a personal appeal, so rising heavily said, “Here I am,” and stood while the drunkard’s character and fate aere being pourtrayed. Shortly the preacher reached another head, and said, “ where is the hypocrite ?” Gently nudging the deacon, he said in an audible whisper, “ Stand up old man and take it as I did.”

Last week Mr Fred Strange, while engaged amongst the cattle on his farm at Mangaiti, was severely knocked about by one of his dairy herd. Mr Strange was carrying a calf across the paddock, ■vjrhen he was attacked by its mother and knocked to the ground and trampled on. The force pf the impact broke the calf's leg, and otherwise injured it, so much so that it had to bo destroyed, Mr Strange was rendered unconscious, and was bruised alt over the body, and received a very nasty scar at the back of the left ear. Two men who witnessed the onslaught from some distance down the paddock thought that Mr Strange had been killed, judging by the fierce way in which the cow attacked him. Mr Strange had to take po pis bed for several days, and be will m fr? IM? the woree for the encounter-

Grand display fancy glass ware and fireworks in William’s window this Saturday night. Do not miss 1t.—982 Residents of the Waihou district are reminded of the monthly Presbyterian Church service to bo hold iu the Public Hall, to-morrow afternoon. At the recent Social at Waihou Lieut.Colonol Bell congratulated Captain Tatteraail on now banqpg ope of the best squadrons in the 2nd Regiment,

Newest creations in millinery 'and latest novelties for ladies’ wear, at Guhagan's Economic.

Shooting will take place at the P.M.R. Rifle Range this afternoon.

The trustees have decided to complete the Kenrick-street bridge contraot. The second grand Concert of the Te Aroha Choral Society takes place on Thursday evening next. Mr W. Maingay, local agent for Messrs Smith and Caughey, Ltd., of Auckland, is holding a grand display of new season’s millinery in the shop next Thomas’ bakery, lately occupied by Messrs Mackie and Sons, auctioneers. The display opens to-day and will continue on Monday and Tuesday next.

Messrs Mackie and Sons’ weekly sale at The Mart takes place to-day. In addition to the usual miscellaneous goods offered, between 300 and 400 really choice flowering shrubs will be put under the hammer. A buggy and firstclass sulky are included in the list. The Mart is situated opposite Messrs Gordon Bros’ stables. Chamberlain’s Stomach and Liver Tablets are purely vegetable, and contain no ingredient that can in any way be injurious to the most delicate person. Their action is mild and gentle without any of the painful sensations experienced by the use of Pills. Chamberlain’s Stomach and Liver Tablets act as a tonic, strengthen the system, and assist the natural movement of the bowels. For sale by J. B. Johnson, Agent.—Ad.