Page 3 Advertisements Column 1

Te Aroha News, Volume XXVII, Issue 4386, 16 March 1909, Page 3

Extravagant advertising is a waste but judicious advertising is both an art and a source of profit. Customers are j not easily deceived. They know that if the dealer has a good article he will persistently tell the people he has it, whereas a man who has a poor artie’e is never persistent in advertising it. It is tbe man that keeps |hannnering away that makes an impression and reaches results. Spasmodic advertiseing does not impress people that you have a good thing and know it A space in a paper filled day after day is, in the experience of successful advertisers and business men, the best of all know means for reaching prospective buyers. No business was ever b mlt up by proE' imfcffs, city directories, maps and the e. Such things may be an aid, but they never are the foundation of a business. They do not really reach many people, and those that do not read them generally treat them contemptuously. Says a recent successful bicycle advertiser : “ One inch in a good paper will do more to keep yourself and your bicycle before tbe public than many advertisements of the hsnd-bill nature. ”

The'Clean Sweep is now on, j. B. Johnson has devoted special consideration to the seed and manure department, and wishes tO\ see the Laurie Cup for champion Swedes won by aTe Aroha farmer. Our seeds are all tested before being offered, and we are agents for best varieties.—Advt. Real Scotch meat pies every Saturday by a real Scotch baker, try them. Wigg and Co,—Advt.