ADVERTISING TE AROHA.

Te Aroha News, Volume XXVII, Issue 43330, 26 May 1908, Page 2

ADVERTISING TE AROHA.

So far as is yet known it is the indention of the Government to giye the officers of the American fleet an opportunity of visiting Rotorua and seeing the thermal wonders. Should such prove to be the case it would be well to consider if Te Aroha with its thermal waters and scenic attractions could not in some way be included in the trip. Free passes on the railway could also be made to include this place, so that those who wished could find their pleasure here and quiet rest for a few days, much needed, no doubt, by many of them after the constant and strenuous work entailed upon them in the course of their long voyage. As an advertising medium nothing could be better. It is an opportunity that is not likely to occur again, and every advantage should be taken of it to keep the merits of the most noted health resort in the Dominion well to the front.

Each information regarding this place as a health resort might also be forwarded to the American Consul, so that he could place it for the information of the medical staff on their arrival, and also be in a position to give advice to others who may be desirous to come here. The tourist traffic to New Zealand is yearly on the increase and although that weird wonderland of Rotorua has an attraction that is unsurpassed, Te Aroha also has a charm all its own, and benefit can come to both alike through their increasing popularity, and without even the slightest rivalry. Name and fame, however, are not to be won in a day, so we may take heart in knowing that year by year our visiting population is on the increase and that we have a really great and growing asset in our thermal springs, and in our scenery, and for us now to leave the advertising of them to those y/ho come here and are cured of their illness would be to neglect a duty we not only owe to ourselves, but also to our fellow-men. For this reason we would now suggest that the present opportunity be taken advantage of so that our American cousins seeking health may know where, to conic and find it. Meanwhile, and before the Government has concluded their arrangements, steps might be taken to get an expression of public opinion on the matter. This part, however, we will leave for the consideration of our worthy Mayor and Councillors, with the full knowledge that in doing so we are placing it in good hands.