DEATH OF MR EDWARD LLOYD.

Te Aroha News, Volume VII, Issue 476, 31 May 1890, Page 4

DEATH OF MR EDWARD LLOYD.

Esc: lis 11 papers 'contain particulars of the ■(loach of Mr Edward Lloyd, (proprietor of “The Daily Chronicle” and “Lloyd’s News ’’), which took place at his town residence, St. James’s Park, on April 28th. Throughout his long and active career, Mr Lloyd had been a most indefatigab e worker, and it was not until the middle of August last that consequent on the development of heait disease his health broke down.

Edward L’.oyd was born at Thornton Heath, near Croydon, on February 16th, 1815. On leaving school at an early age he attached himself to the London Mechanics’ Institution, and studied shorthand w'ith such success as to carry of! a silver pen, offered for competition to the members of the class. An illustration of the practical bent of young Lloyd’s mind was soon afforded, for he commenced his publishing career before he had reached sixteen, and one of his early productions was a sixpenny handbook, called “Lloyd’s Stenography; or, an Easy and Compendious System of Shorthand.” For some years he struggled on, among numerous publications brought out being “Lloyd’s Weekly Miscellany ” and “ Lloyd’s Weekly Atlas,” which sold largely, and were the precursors of the “Family Herald” and other still popular periodicals depending mainly on fiction. In the autumn of 1842 iilr L’oyd issued a penny illustrated paper, dealing chiefly with notices of books, theatricals and gossip. On November 27th 1842, “Lloyd's Illustrated London Newspaper” was published, duly stamped, at twopence. With the eighth number came a change, illustrations being abandoned, and the price of the paper increased to twopenco halfpenny. in April, 1852, when ‘Lloyd’s News ” was nearly ten years old, and had attained a sale of 70,000 weekly, Douglas Jerrold became editor. Towards the end of the same year the full reports given of the death and funeral of the Duke of Wellington sent the paper up to 150,000. The remarkable journalistic enterprise of Mr Lloyd was further illustrated later in life. At a period when the majority of men wish tc retire (after he had passed threescore yeav3) he startled liis friends by purchasing, a local journal tor £30,000, and setting to work with his wonted zeal and energy to transform it into an imperial daily paper of the first rank. His declared intention was to push “ The London Daily Chronicle ” for five years, and then see what was its position. Money was spent with a lavish hand,. the entire outlay reaching over a hundred and fifty thousand pounds. The experienced proprietor appealed to the public by providing the most varied newspaper of the day,.and popular support was not wanting. Long before the five years had expired all anxiety as to the result was removed, and the career of “The Daily Chronicle” has since been steadily progressive. In addition to carrying on his gigantic newspaper enterprises Mr Lloyd established a very large business as. a paper maker, and hi 3 mill at Sibtingbourne is known as one of the finest in the country, producing about 200 tons per week, and supplying many home and colonial papers in addition to his own.