FORTUNES IN PRINTER'S INK.

Te Aroha News, Volume VII, Issue 379, 22 June 1889, Page 8

FORTUNES IN PRINTER'S INK.

Don't expect an advertisement to bear fruit in one night. B lead is the t>taff of human life, and advertising is the staff of business. You can't eat enough in a week to last a ye^r. and you can't advertise on that plan either. - • A thing: worth doinsr is worth doing" weP. A thing: worth adveitising is worth advertising well. : The enterprising adverti&er proves that he understands how to buy, because in advertising he knows how to sell. If you can aiouse curiosity by an advertisement it is a great point pained. The fair^sei' don't hold all the ctuiosity in the world. •''People who advertise onjv once-in, three months; forget that most folks cannot re-, member anything longer thah*about se^eu davß. ■ Quitting advertising in dull* times is like, tearing down a dam because the water is low. Either plan will prevent good times fiom coining. A_constant dropping: will wear a rock. , 'Keep dropping your'ndveitiseinents on tiie public and they will soon nielt under it lik^e rock silt. Trying to do business without advertising is like winking at a pretty giil through .« pair of gieen goggles. You may know what you are doing but no one else does. It is a mistaken notion that a fine store in an eligible location, surrounded by attractive siprns, is a superior advertisement ; • for the experience of most enterprising merchants is that it pays better to spend less inrtnt and more in advertising. Enterprising people are beginning to learn -the value of advertising the year round. The pm>istence of those who are not intimidated by the cry .of '/dull times,'.' but keep f their numes ever 'before, the public,' will surely place them on the right side in the end. A man's sign offers a. mute invitation to those \yho .'pass his placV of business ; „ h is; circular, can only reach those to whom persoral attention is given ; but his announcement in a newspaper goes into highway's and byways, finding' customers and compelling them to con&ider his arguments '. • / ',