WHAT ADVERTISING DOES.

Te Aroha News, Volume III, Issue 156, 29 May 1886, Page 7

WHAT ADVERTISING DOES.

Millaud, the banker and newspaper speculator, who died recently in Paris, and who founded the Paris Petit Journal, which is now asserted to have a daily circulation of half a million copies, was an enthusiastic believer in the advantages of liberal advertising. One day he had at his ta>le nearly all the proprietors of the leading Paris dailies. They conversed about advertising Millaud asserted that the most worthless articles could be sold in vast quantities illiberally advertised. Emil de Girardin, of La Press, who was present, took issue with him on the subject. " What will you bet," exclaimed Millaud, "that I cannot sell in one week one hundred thousand francs' worth of the most common cabbage seed under the pretext that it will produce mammoth cabbage heads ? — All I have to do id to adrerj tise it at once in a whole page of the daily papers of the city." Girardin replied, " that he would give him a page in his own paper for nothing if he should win his wnger." The ot'ier newspaper publishers agreed to do the smug thing 1 . At the expiration of the

week thoy inquired of Millaud how the cabbngo seed haJ flonrishod. He showed them liis books triumphantly and satisfied them that ho had sold nearly twice as much as he promised, while orders woro still pouring in ; but he said the joke must stop thero, and no farther orders would bo filled.

CHEAP FARMS IN ENGLAND. The following appearedfin the Auckland Herald vory recently : — Our Mangawai correspondent writes in a way calculated to raise the expectation that a stream of emigration may soon take place from N«w Zealand to Britain. He says : — "Farms in England are now, at the present moment, much cheaper than they are here. What will landjobbers say to land in the old country being offered to settlers hero at £10 per acre for the freehold. That meano a well-enclosed farm, subdivided into welldrained fields, with whitethorn fences, and painted oaken gates, substantial residence, barns, stables, grazing stalls, pigstyes, cart sheds, etc., close to metalled roads, railroads, churcbas, chapels, schools, etc, for the money. If the present f reetrade policy of the British Goverement c-ntinues, cattle ranches and runs will be in England, and wellcultivated farms in her colonies. Our colonial Governments must look to matters agricultural, or possibly emigration may be to England and not from England. It is a fact that a settler here has been offered a farm in England for £I<* per acre, and there are a choice of farms to be had rent freo for a term with ti very low rent afterwards. These lands, twenty years old, were value 1 at £60 per acre. There is no mistake about one thing, namely, the careless manner in which the New Zealand Government in former times disposed of the land was a fruitful source of ruin to many a forty-acre man. He could not get good land unless by a fluke, because he received no information to guide him in hi 3 selection, and the bulk of to be?t lands were got hold of in la ure ! -locks by relatives and friends of M.->H.R ,etc."

THE WASTE OF WAR* Jivo me the gold that war has cost j'eforc this peace-expanding day, The wasted skill, the labor lost, The mental treasure tin own away ; X nil I will buy each rood of soil In CA-ery yet discovered land, Where hunters rou.o, where peasants toil, U'here many-peopled cities stand. I'll clothe each shiveiing- wretch on earth I:i needful, nay, in brave attire ; Vesture befitting banquet mirth, Win ;h kings nii^ht envy and aduiiro ; l'\ oMiry vale, on every plain, A school shall the gazer's sijjht, \\ here o\eiy poor ni.inV; child 2 ay a;a'm I'ure knowledge, i'ree as air and li^ht.