Page 7 Advertisements Column 1

Te Aroha News, Volume II, Issue 67, 13 September 1884, Page 7

TO NO ■*- ADVERTISERS.

Advertising is the business man's breath — Dull times only mean : Look to yoar advertising. Having established a trade, don't stop advertising, unless you are willing to

lose the ground already gained. It is is just as natural for the reader of a newspaper to buy from those people who advertise therein as it is lor children to follow a parade of soldiers. l\ie simple fact of seeing a thing every day has an irresistible attraction. Getting into print is next to getting into popularity, if you have good things to sell. There is nothing so effective in presenting the merits of an article as an attractive advertisement ; it reaches I many people whose attention cannot be commanded in any other way. The man who tries lo do business without advertising is like a man in blue spectacles winking at a pretty girl ; Ue knows wuat he is doing, but nobody else does. Well-written, truthful announcements, properly displayed, brini? safe returns. A u«*WHi«i>pr is a w.n low — i. rough which men look on all that is going on in the world. Aovertising is to business what food >s to existence j it should be regular, adequate, and varied. .No man ever lost money by judicious advertising.

In sentencing a murder, r to death, Judge Johnston, of California, made use of the following language.—" I would not be the owner of. a gr*>g *'»«P ior &* P r ' cc °* fclie glylxj ei>u*yrfHii into previous gold ore,"