LIBERAL ADVERTISING AND ITS RESULTS.

Te Aroha News, Volume I, Issue 38, 23 February 1884, Page 7

LIBERAL ADVERTISING AND ITS RESULTS.

Millatjd, th.c banker and newspaper speculator, who (lied recently in Paris and who founded the Paris Petit Journal, which is now asserted to have a daily circulation of half a million copies, was an enthusiastic believer in advantages of liberal advertising. One day he had at his table nearly all the proprietors of the leading Paris dailies. They conversed about advertising. Millaud asserted that the most worthless articles could be sold in va^t quantities if liberally advertised. Emile de Griradin, of La Presse, who was present, took issue with him on the subject. " What will yon bet," exclaimed Millaud, " that I cannot sell in one week one hundred thousand francs worth of the most common cabbage seed under the pretext that it will produce mammoth cabbage heads ? All I have to do is to advertise it at once in a whole page insertion of the daily papers of the city." Griradin replied, " that he would give him a page in his paper for nothing if he should win his wager." The other newspapei publishers agreed to do the same thing. At the expiration of the week they inquired of Millaud how the cabbage seed had flourished. He showed them his books triumphantly, and satisfied them that he had sold nearly twice as much as he promised, while orders were still pouring in ; but he said the joke must stop there, and no farther orders would be filled.