A PATTERN MARKETING SYSTEM.

Taihape Daily Times, 28 August 1919, Page 4

A PATTERN MARKETING SYSTEM.

It must not be supposed that -other countries have not had the American trusts and combines to fight; the -great industry of‘ Denmark was .-also threatened, but the Danes brought their Own shipping info the contest; their national industry -was in denger, and shipping being the first essential to winning the figh't3 that aspect received first attention. Then there came into existence the Danish Bacon Producers’ Association, as a result .of the eiforts of the trust to crush little Denmark right out of the market. In the first four months of this year 352.‘_. millions of Pounds of ‘bacon were imported by Britain» and had Denmark been forced from Parficipzttion it would have been 3‘ calamity to its bacon-farming industl'Y- In the marketing system ‘involved b3’ Denmark may be found precisely what New Zealand producers need next to Shipping They will find -there a perfeet system of distribution made ready to hand. It is admittedly 3 better

system than that upon'whiéH’ American

bacon-marketing de§cnds_ New Zca_ land producers have ‘had it impressed upon them that dificrent districts and localities in Britain want. rdijfemnt, classes of goods, and yet !they grade fat: 1931‘; and Inedium all into one bulk, and if the British consumers do wot “K 9 it: Well. they‘ can leave it. The 11I.1f01‘t11I1a‘f6 part for :this country ’s mwt industry is the British consumer docs leave it. What is -the use of pridmg Ourselves with the idea that our "malt? is S“P9l'iol‘ 'to ithe American; While it is not what a large ‘number of consumers want. A firm, unifonn market can -only be assured by supplylng what people Want. The grading .of New Zealand mutton will have to be vastly improved if such markets are ‘to be found that will result in highest prices being obtained. Lean, medium, and fat carcases will have to be graded apart, and -there mustgalso be a’ttention paid «to weights. By the Danish marketing system dealers in England get precisely the grading that suits: their particulartrade. They order the grade -they want, and they can depend upon getting -‘that grade. There is no jumble of sixty pound carcases with carcases double that weight, neither are dealers treated with “a take it -or leave it” business attitude. However enigmatieal it may ‘seem’ to New Zea landers that what is ‘the supreme demand in one BritishVl-ocality, is spurned and rejected in another, it is a fact they have to face in‘ fighting the meat trust. They must also be prepared to supply tripes, heads, trotters-,. and such like, as dealers must stock them. If they take New Zealand meat the trust will refuse to supply the smaller goods. Therefore; dealers must buy their meat from where they can .be sure of getting all their trade ‘requires. The Danish Bacon Producers’ Association is,the highest niarketiing evolution» '”in combating trusts, ._and if. New Zealand producters based their methods upon ‘what. the Danes are doing as perfect a marketing system as it is possible to -attain would result. But no marketing system can be of service until shipping is avail‘able for carryingproduce to Europe. It is very obvious tthxait this hpeck in the ocean must continue to be ‘the vic,t';n;__br huge ‘America until it has its ‘pyvigl ship__fiing.- ‘lt is lapparentr from"-the .;sl;'ut‘fi,ng','b;gt o’r'jNe”v‘v '"zeailana ' mutton ‘gttifs y§ar_l§§f‘ the "‘ti~l;‘sts ‘to “the extent or lthepfirst _f¢lljié'mo'il£li§"br ‘last year, while’ Amer-ic'fa"ha's' put"? into the’ ‘market we should have an in,érea’se of 21 millions, and Australia, with her shipping influence, has got away 11-} mil"lion pou'nds more than in the simi_lar period last year, that ‘New ‘Zealand producers mus“’rf sue‘-er from the trust ,;‘l'ip upon their thr-o’a"'ts until there are ‘ ships that no trust or combine can ‘divert. ‘With adequate’ and trust-wortll,v shipping, New Zealand farmers would be receiving over 100 per "cent more for their meat tliziuwthey are getting to-day. Is- shipping not worth striving »for? A, , 4,