Page 8 Advertisements Column 5

Taihape Daily Times, 7 November 1917, Page 8

NEWSPAPER ADVERTISING. Mr A. E. Chamberlain, of Chicago dealing with the subject of newspaper advertising, says:— "No other medium can give you all the following qualities found in newspapers: 1. "Newspaper advertising eovers either the local field or th» entire country. 2. 'Newspaper advertising maKes possible local co-operation between newspaper and advertiser. 3. 'Newspaper advertising makes pessible advertisements that are up-to-the-minute, and are always under your control. 4. 'lt offer s the greatest eeonomy of advertising space." Judicious newspaper advertising I one or ;he secrets of commercidj. &ua