Page 2 Advertisements Column 3

Taihape Daily Times, Issue 220, 4 September 1917, Page 2

irt-i-iH L2 tui I nr i j L <&> e. A I <5? * /V? fc J £ f? f> f gs? G (T Cf» <r» £ e* V' rv r V ■» £7 v? r •> a i-TS e g <s> o Spring Flowers in the Garden, and Spring Fashions at the D.I.C. appear simultaneously On Tuesday next and for several days to follovy, the D.I.C. will be dressed in its formal Spring Garment of Fashionable Attire. C Right away from the beautiful ’ Millinery, Costumes and Frocks, Blouses, Skirts, and dainty Lingerie in the Showroom down to the wonderfully smart Neckwear, Gloves, Hosiery, Laces and Footwear, one cannot help but be impressed with the fact that drab winter has gone. A peep into the Cotton, Silk and Woollen Dress Fabrics Sections makes one realise that Spring is here in very deed, for scores and scores of sets of patterns are being prepared daily for despatch all over the country. CL You, madam, along with thousands of others, are invited to visit this lovely exhibit of Spring and Summer Fashions. Or if unable to call, then by all means write for advice, information or patterns. They all come Postage Paid, and we can assure you that you will be charmed with the new Fabrics. Write this very day, if you cannot come. D.I.C. - Box 1478 - Wellington to i ti- - 1 > B TL m u

NEWSPAPBE ADVERTISING. Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— “No other medium can give you all the following qualities found in newspapers: 1. “Newspaper advertising covers either the local held or the entire country. 2. ‘Newspaper advertising makes possible local co-operation between newspaper and advertiser. 3. ‘Newspaper advertising makes passible advertisements that are up-to-the-minute, and are always under your control. 4. ‘lt offers the greatest economy of advertising space,'’ Judicious newspaper advertising one of the secrets 1 of commercial sne No cold is NAZOL-proof. And no cough and cold remedy is so economical as NAZOL. Eighteenpence buys 60 doses —more than three a penny. 5 Some Sauce that; which, why, Lotus Brand of course.

■Vf :i Le Roy’s Improved Baby Swing is Just the Thing MOTHERS may be able to move around their domestic duties with the full assurance that baby is safe and contented. The little toddler can be made very comfortable—each motion of the body gently rocks the swing and keeps him amused while mother is busy. It is impossible for baby to fall out— if he falls asleep the flange acts as a pillow, and there can be no injurious effects, Le Roy’s Baby Swing can be hung in the doorway, porch, or from a free limb, and provides excellent exercise for the growing child; lowered to enable the feet to touch floor, the exercise in moving feet strengthens limbs ready for walking. The swing is made of heavy duck, as illustrated, and is the ideal for babies 6 months to 2 years old. Price, complete, 9/-, postage prepaid. EF F RO V Manufacturer of « IjE* I\U i of Canvas all Classes Goods 48 Queen Street, AUCKLAND.