Page 7 Advertisements Column 4

Taihape Daily Times, Issue 220, 15 June 1917, Page 7

The “Scotch” of distinctive flavour in its distinctive bottle 1 D.&J.M9CALLU M’S ON SALE AT ALL HOTELS E WHiSRY Here’s a Test that anyone can apply to D. &. J. Perfection A DiAaa V <J o**AeTtE oUAjjr< SM! W Igi PRODUCE op SGOTI.RND g ' s eoiNBuRO”- , L OSO° B eiRMWOHAK S' SCOTCH V/ M•s K V Compare Perfection with any other Brand of Whisky in the Dominion, at any price—higher or lower than that charged for Perfection. The deep, mellow, fully matured qualities and smoothness of taste and Perfection Whisky will prove how very much superior is this wellknown brand to the rest. Not only will you enjoy your first drink of Perfection, but judicious use will be of benefit to your health —a final proof of this Whisky’s age, purity, and maturity. Make the Test to-day ? Bottled in Scotland by the proprietors D. & I. McCALLUM EDINBURGH. BIRMINGHAM and LONDON 1 IS BEjMSMMmaaBIMBBIB A HATRICK AND CO., LTD., SOLE AGENTS, WANGANUI.

NEWSPAPEE ADVEETISINQ. Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— “No other medium can give you all the following qualities found in news- ! ■ papers: i 1. “Newspaper advertising covers either the local field or the entire country, 2. ‘Newspaper advertising make s possible local co-operation between newspaper and advertiser. 3. ‘Newspaper advertising makes pegsible advertisements that are up-to-the-minute, and are always under your control. 4. ‘lt offerg the greatest economy of advertising space. ” Judicious newspaper advertising if r one of the socretg of commercial sue ceofl. i v'-.'ZzN 1