NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:—
''No other medium can give you all the following qualities found in newspapers:
1. " Newspaper advertising covers either the local field or the entijre country.
2. 'Newspaper advertising maKes possible local co-operation between newspaper and advertiser. 3. 'Newspaper advertising makes pesslble advertisements that are up-to-the-minute, and are always under your control.
4. 'lt ofler s the greatest economy of advertising space." Judicious newspaper advertising I* one or the secretg of commercial cue fees*.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/TAIDT19170509.2.4
Bibliographic details
Taihape Daily Times, Issue 220, 9 May 1917, Page 2
Word Count
89NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 220, 9 May 1917, Page 2
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