NEWSPAPER ADVERTISING.

Taihape Daily Times, Issue 220, 1 May 1917, Page 7

NEWSPAPER ADVERTISING.

Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:—

"No other medium can give you all the following qualities found in newspapers:

1. "Newspaper advertising covers either the local field or the entire country.

2. ' Newspaper advertising makes possible local co-operation between newspaper and advertiser. 3. advertising makes pessible advertisements that are up-to-the-minute, and are always under your control.

4. 'lt offers the greatest economy of advertising space." Judicious newspaper advertising i» one or the secrets of commercial stwr fceas. To be safe, never reel sure."—Old Proverb. Gratified men and women throughout the Dominion are constantly expressing their appreciation of the merits of Baxter's Lung Preserver. This famous old preparation is still the most onVr.tive 'Mid satisfactory remedy for coughs, colds, and sore throats. Strengthens the lungs ana invigorates the whole system. Every dose bene fits —good for young and old. Famous ?r r r over r»0 vprrs. .-■' ■•■ *°r "Baxter's" %r\A «n rißf ■:>'■■■•:! ir.' S 'ibstitutCS.