NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— “No other medium can give you all the following qualities found in newspapers:
1. “Newspaper'advertising covers either the local field or the entire country.
2. ‘Newspaper advertising makes Possible local co-operation between newspaper and advertiser. 3. ‘Newspaper advertising makes passible advertisements that are up-to-the-minute, and are always under your control.
4. ‘lt offers the greatest economy of advertising space. ” Judicious newspaper advertising h one o-R the secrets of commercial nac cess.
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19170423.2.23
Bibliographic details
Taihape Daily Times, Issue 220, 23 April 1917, Page 7
Word Count
87NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 220, 23 April 1917, Page 7
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