NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— “No other medium can give you all the following qualities found in newspapers:
1. “Newspaper advertising covers either the local field or the entire country.
2. ‘Newspaper advertising makeg possible local co-operation between newspaper and advertiser. 3. ‘Newspaper advertising makes pessible advertisements that are up-to-the-minute, and are always under your control.
4. ‘lt offerg the greatest economy of advertising space.’’ Judicious newspaper advertising U one of- the secretg of commercial sue cess, '
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Bibliographic details
Taihape Daily Times, Issue 220, 12 April 1917, Page 7
Word Count
88NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 220, 12 April 1917, Page 7
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