NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— "No other medium can give you all the following qualities found in newspapers: 1. "Newspaper advertising covers either the local field or the entire country. 2. 'Newspaper advertising makes pos sible local co-operation between newspaper and advertiser. 3. 'Newspapen advertising makes pessible advertisements that are up-to-the-minute, and are always und'ar your control. 4. 'lt offer g the greatest economy of advertising space." Judicious newspaper advertising li one of? the secrets of commercial boa
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Taihape Daily Times, Issue 220, 2 April 1917, Page 7
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89NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 220, 2 April 1917, Page 7
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