NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— "No other medium can give you all the following qualities found in newspapers: 1. "Newspaper advertising covers either the local field or the entire ; country. 2. ' Newspaper advertising makes possible local co-operation between newspaper and advertiser. 3. 'Newspapen advertising makes pesBible advertisements that are up-to-the-minute, and are always under your control. 4. 'lt offer s the greatest economy of advertising space." Judicious newspaper advertising it one oc ihe secrets of commercial suefees*.
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19170328.2.24
Bibliographic details
Taihape Daily Times, Issue 220, 28 March 1917, Page 7
Word Count
88NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 220, 28 March 1917, Page 7
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