NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— ‘‘No other medium can give you all the following qualities found in newspapers: 1. “'Newspaper advertising covers either the local field or the entijre country. 2. ‘Newspaper advertising makes possible local co-operation between newspaper and advertiser. 3. ‘Newspapen advertising makes posable advertisements that are up-to-the-minute, and are always under your control. 4. ‘lt offer a the greatest economy of advertising space.’ ’ Judicious newspaper advertising one on the secrets of commercial success.
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19170323.2.26
Bibliographic details
Taihape Daily Times, Issue 220, 23 March 1917, Page 7
Word Count
87NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 220, 23 March 1917, Page 7
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