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NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— No other medium can give you all the following qualities found i n newspapers: 1. “Newspaper advertising covers either the local field or the entire country. 2. ‘Newspaper advertising make s possible local co-operation between newspaper and advertiser.
3. ‘Newspaper advertising makes possible advertisements that are minute, and are always under your control. 4. ‘lt offers the greatest economy advertising
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19161205.2.28
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Taihape Daily Times, Issue 219, 5 December 1916, Page 7
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76NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 219, 5 December 1916, Page 7
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