NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— "No other medium can give you all the following quaMties found in newspapers: 1. "Newspaper advertising covers either the local field or the entire country. 2. 'Newspaper advertising make s possible local co-operation between newspaper and advertiser. 3. 'Newspapeu advertising makes pessible advertisements that are up-to-the-minute, and are alwayß under your controL 4. 'lt offer s the greatest eeonomy of advertising space." Judicious newspaper advertising !» one or- the secret 8 'of commercial bis* com i
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19161202.2.28
Bibliographic details
Taihape Daily Times, Issue 219, 2 December 1916, Page 7
Word Count
91NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 219, 2 December 1916, Page 7
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