NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— "No other medium can give you all the following qualities found in newspapers: 1. "Newspaper advertising covers either the local Held or the entire country. 2. 'Newspaper advertising make s possible local co-operation between newspaper and advertiser. 3. 'Newspaper advertising makes passible advertisements that are up-to-the-minute, and are always under your control. 4. 'Tt otTer s the greatest economy of advertising space." Judicious newspaper advertising 1» one o$ the secretg of commercial B©s* ceaa.
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19161124.2.30
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Taihape Daily Times, Issue 219, 24 November 1916, Page 7
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90NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 219, 24 November 1916, Page 7
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