NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— "No other medium can give you all the following qualities found in newspapers; _ •■■*— "Tj l. "Newapaper advertising covers either the local field or the entire country. 2.' 'Newspaper advertising make s possible local co-operation between newspaper and advertiser. 3. 'Newspaper advertising makes p©ssible advertisements that are up-to-the-minute, and are always under your control. 4. 'lt ofFcr s tne greatest economy of advertising space." Judicious newspaper advertising I» one or the secrets of commercial success,
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Taihape Daily Times, Issue 219, 20 November 1916, Page 7
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90NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 219, 20 November 1916, Page 7
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