NEWSPAPER ADVERTISING.
Mr A. E. Chambenlain, of Chicago, dealing with the subject of newspaper advertising, says:— "No other medium can give you all the following qualities found in newspapers: 1. "Newspaper advertising covers either the local field or the entire> country. 2. 'Newspaper advertising makes possible local co-operation between newspaper and advertiser. 3. ' Newspaper advertising makes possible advertisements that are up-to-the-minute, and are always under your control. 4. 'lt offer g the greatest economy at advertising space." Judicious newspaper advertising is iio &ociwi a ut cunuuerci&l sue-
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19161117.2.33
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Taihape Daily Times, Issue 219, 17 November 1916, Page 7
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87NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 219, 17 November 1916, Page 7
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