NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— "No other medium can give you all the following qualities found i n newspapers: 1. "Newspaper advertising covers either the local field or the entire country. 2. 'Newspaper advertising make s Possible local co-operatioa between newspaper and advertiser. 3. 'Newspaper advertising makes possible advertisements that are up-to-the-minute, and are always under tour control. 4. 'lt offcr s the greatest economy of advertising space." Judicious newspaper one or the secret a of commercial eueCum.
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19161108.2.31
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Taihape Daily Times, Issue 219, 8 November 1916, Page 7
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89NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 219, 8 November 1916, Page 7
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