NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— ‘‘No other medium can give you all the following qualities found in newspapers: 1. ** Newspaper advertising covers either the local field or the entire country. 2. ‘ Newspaper advertising makes possible local co-operation between newspaper and advertiser. 3. ‘Newspapen advertising makes passible advertisements that are up-to-the-minute, and axe always under your control. 4. ‘lt offer s the greatest economy of advertising space. ” Judicious newspaper advertising is one 'of the secrets of commercial sue* eeaa.
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19161104.2.38
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Taihape Daily Times, Issue 219, 4 November 1916, Page 7
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89NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 219, 4 November 1916, Page 7
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