NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— "No other medium can give you all the following qualities found in newspapers: •» 1. "Newspaper advertising covers either the local field or the entire country. 2. 'Newspaper advertising makc 3 possible local co-operation between newspaper and advertiser. 3. 'Newspapeu advertising makes possible advertisements that are up-to-the-minute, and are always under your control. 4. 'lt offers the greatest economy of advertising space." Judicious newspaper advertising" *<? 0n.6 of the secrets of commercial sacces;s.
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19161101.2.32
Bibliographic details
Taihape Daily Times, Issue 219, 1 November 1916, Page 7
Word Count
87NEWSPAPER ADVERTISING. Taihape Daily Times, Issue 219, 1 November 1916, Page 7
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