Page 7 Advertisements Column 2

Taihape Daily Times, Issue 218, 24 October 1916, Page 7

NEWSPAPEE ADVERTISING. Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, Bays: — "No other medium,,can give you all the following qualities found in newspapers: 1. "Newspaper advertising covers either the local field or the entire country. 2. ' Newspaper advertising makes possible local co-operation between newspaper and advertiser. 3. 'Newspaper advertising makes possible advertisements that are, up-to-the-minute, and are always under your control. 4. 'lt offer s the greatest economy of advertising space." Judicious newspaper advertising is one of the secrets of commercial sue-

LADIES' WHITE MUSLIN UNDERSKIRTS, daintily embroidered. Reduced Price 9/11. LADIES' WHITE PIQUE and DRILL SKIRTS. Reduced Price, 7/11. LADIES' READY-TO-WEAR HATS, very chic. Usual Prices 4/11, 5/6, Ci/C, to 25/-. Reduced Prices. 3/11, 4/(3, 5/6 to 21/-. LADIES' TRIMMED MODELS. Newest Creations. Usual Price. 30/-, Reduced Price, 21/-. CHILDRES'S TRIMMED MILLINERY, Silk and Straw. Usual Price, 15/6, Reduced Price 10/6. CHILDREN'S READY TO WEAR HATS, Reduced to 3/6. CHILDREN'S RUSH HATS, bound I leather. Reduced Price, 10-kl each.