NEWSPAPEE ADVERTISING. Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— "No other medium can give you all the following qualities found in newspapers: 1. "Newspaper advertising covcts either the local field or the entire country. 2. 'Newspaper advertising makes possible local co-operation between newspaper and advertiser. 3. ' Newspaper advertising makes pessible advertisements that are up-to-the-minnte, and are always under your control. 4. 'lt offers the greatest economy of advertising space." Judicious newspaper advertising is one of the secrets of commercial sue-
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19161017.2.27.2
Bibliographic details
Taihape Daily Times, Issue 212, 17 October 1916, Page 7
Word Count
87Page 7 Advertisements Column 2 Taihape Daily Times, Issue 212, 17 October 1916, Page 7
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