Page 2 Advertisements Column 2

Taihape Daily Times, Issue 160, 1 September 1916, Page 2

NEWSPAPEE ADVERTISING. Mr A. E. Ckamberdain, of Chicago, dealing with the subject of newspaper advertising, says:— "No other medium ean give you all the following qualities found in newspapers: 1. "Newspaper advertising covers either the local field or the entire country. 2. ' Newspaper advertising makes possible local co-operation between newspaper and advertiser. 3. 'Newspapen advertising makes pessible advertisements that are up-to-the-minute, and are always undvar your control. ,4. 'lt offer s the greatest economy of advertising space." Judicious newspaper advertising is one of the secrets of commercial sucINFLUENZA COLDS. TICKLINGi SORE THROATS. A VALUABLE PRESCRIPTION. Influenza is hero. Many homes are full of it. Feverishness and tickling sore throats are quite prevalent. You know how "catching" influenza is. Be prepared for the first sign that comes your way. Make up the following excellent mixture in your own home. It does a world of good, and saves a lot of money. Into a jug put 4 tablespoonfuls of sugar, 3 of treacle, 2 of vinegar, and a large breakfastcupful of hot water. Stir and add one bottle of Hean's Essence. Pour into a large bottle ready This mixture, so easily made in your own home, is splendid for all kinds of family coughs and cold's, influenza, tickling sore throats, head colds, chest ".olds, hacking. coughs, etc. You feel each dose doing you good all the way down. It contains no poison of any kind, and is perfectly safe and wonderfully effective for both you and your children—even to the youngest. It reduces the cost of the ordinary eighteenpenny bottle to less than fourpence. Hean's Essence for making family eough mixture at hamo is sold by most chemists, or post free on receipt of price, 2s, from G. W. Hean, Family Chemist, VVanganui. Wherever you buy, be sure you get Hean's Essence, as no other will do.

DO f OUR COWS CHEW BONES? A CERTAIN SIGN OF COMING TROUBLE. USE COWLIC AND RID YOUR HERD OF TUBERCULOSIS, ABORTION, & REDfWATER. IT WILL. GIVE YOU STRONG FULL-TIME CALVES. McLAUGHLAN BROS., Agents, TAIHAPE. The Domestic and Chemical Supplies Manufacturers at NEWMARKET, AUCKLAND. DISCHARGED SOLDIERS. The Taihape and District Patriotic Committee will be glad to receive offers of employment for Returned Dlschargea Soldiers. The committee has several applications from Discharged Soldiers desiring employment. Residents of the district are earnestly requested to report to the Secretary any cases coining to their knowledge of returned soldiers or their dependents requiring assistance. L. E. DEACON, Hon. Sec. your Portrait! Dull weather need not stop you. I have plenty of light and a quick lens, enabling m© to take your portrait in any weather. PHOTOGRAPHER. 'STATION STREET, TAIHAPE,