Page 2 Advertisements Column 2

Taihape Daily Times, Issue 160, 31 August 1916, Page 2

NEWSPAPER ADVERTISING. Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— "No other medium can give you all the following qualities found in newspapers: 1. "Newspaper advertising coveTS either the local field or the entijre country. 2. 'Newspaper advertising makes possible local co-operation between newspaper and advertiser. 3. 'Newspaper advertising makes pessible advertisements that are up-to-the-minute, and are always under your control. 4. 'lt offer s the greatest economy of advertising space." Judieious newspaper advertising is one of the secrets of commercial sue-

INFLUENZA COLDS.

TICKLING SORE THEOATS. A VALUABLE PRESCRIPTION. Influenza is here. Many homes are full of it. Fevcrishness and tickling sore -throats are quite prevalent. You know how "catching" influenza is. Be prepared for the first sign that comes your way. Make up the following excellent mixture in your own homo. It does a world of good, and saves a lot of money. Into a jug put 4 tablespoonfuls of sugar, 3 of treacle, 2 of vinegar, and a large breakfastcupful of hot water. Stir and add one bottle of Hean's Essence. Pour into a large bottle ready for us«J. This mixture, so easily made in your own home, is splendid for all kinds of family coughs and colds, influenza, tickling sore throats, head colds, chest colds, hacking coughs, etc. You feel each dose doing you good all the way flown. It contains no poison of any kind, and is perfectly safe and wonderfully effective for both you and your children —even to the youngest. It reduces the cost of the ordinary eigliteenpenny bottle to less than fourpence. Hean's Essence for making family cough mixture at liamc is sold by most chemists, or post free on receipt of price, 2s, from G. W. He an, Family Chemist, Wanganui. Wherever you buy, be sure you get Hean's Essence, as no other will do.

DO YOUR COWS CHEW BONES? A CERTAIN SIGN OP COMING TROUBIiE. USE COWLIC AND RID YOUR HERD OF TUBERCULOSIS, ABORTION, & REDIWATBR. IT WILL GIVE YOU STRONG FULL-TIME CALVES. McLAUGHLAN BROS., Agents, TAIHAPE. The Domestic and Chemical Supplies Manufacturers at NEWMARKET, AUCKLAND. DISCHARGED SOLDIERS. The Taihape and District Patriotic Committee will be glad to receive offers of employment for Returned Discharged Soldiers. The committee has several applications from Discharged Soldiers desiring employment. Residents of the district, are earnestly requested to report to the Secretary any eases coming to their knowledge of returned soldiers or their dependents requiring assistance. L. E. DEACON, Hon. Sec. Dull weather need not stop you. I have plenty of light and a quick lens, enabling m© to take your portrait in any weather. S. LADEiXE, PHOTOGRAPHER. STATION STREET, TAESAPE,