NEW ZEALAND WINES.

Taihape Daily Times, Issue 160, 2 August 1916, Page 7

NEW ZEALAND WINES.

The prices of spirits and imported

wines are going us so rapidly that numbers of those who enjoy a com-

forting beverage are now turning - their attention to New Zealand wines in the hope of finding a brand of a satisfying quality at a reasonable price. But many have made the mistake of buying wines advertised at prices dangerously low, and have been so grievously disappointed that they now condemn all New Zealand brands without reservation, and buy Australian or Soulrb African wines in prefer-

ence. e More intelligent people, on the other hand, have, through reasonable s ' investigation, become convinced that this country is now in the front rank as a wine producer. They have discovered that first-class v/ine is being produced here —wine not only as good, 3 but in most cases far surpassing im--1 ported wines in body, maturity and i flavour, and at prices considerably lower. The above statement is amply verified by the New Zealand Government ■ Expert, who reports that the world’s i finest Claret is now produced in New Zealand. This information will surely , prove a great shock to those who have | hitherto refused to drink any claret | but that from the famous claret-pro- 1 ducing districts of France. There ( are two or* three firms in New Zealand with a high reputation amongst good judges for the quality and maturity of their wines. These firms study quality in preference to low prices. People who expect to get a full-bodied, well-matured wine for about £1 a case are simple-minded. It can’t be done. If reference is made by those desiring high-class wines to the price list of such an old-established and reliable firm as .1. WEXDEL & CO., of Auck land, who have been supplying the public of New Zealand with wines for GO years past, they will find New | Zealand’s finest wines so reasonabl;priced that they are within the means j of everyone. I The methods of this old-established firm may be considered old-fashioned j by the younger generation of the get- ! rich-quick wine-makers, but then the | wine-making industry itsel is oldfashioned, and yet most venerable, j This old-fashioned firm glories in the | old-fashioned methods and traditions I associated with its business during | half a century. It i s 37 years ago since it was awarded the large bronze I medal for its wines in open competi- *1 tion against the world at Sydney In- - ternational Exhibition, and since that time it has largely added to its laurels an<j its experience in Avine-making. Messrs Wendel & Co.’s wine cellars undoubtedly contain the largest selection of wines in the whole of the Dominion —wines of many vintages and from various localities throughout the North Island, matured Avines such as are necessary for purposes of blending to ensure the true characteristics of good Avine, i.e., body, bouquet, colour, etc. Messrs Wendel are at all times pleased to see visitors at their cellars who are interested in Avines, and arc glad to show such visitors round without thought of orders —one of their old-fashicned habits. Other oldEashioned methods are its treatment of customers, such as its long terms of credit and its slogan: “No satisfaction, no pay, or money refunded.” A price list of wines Avill be sent to any inquirer from J. Wendel & Co.. 128 Karangahape Road, Auckland, ’Phone 34u0.