NEW ZEALAND WINES.

Taihape Daily Times, Issue 160, 27 July 1916, Page 7

NEW ZEALAND WINES.

The prices of spirits and imported wines are going up so rapidly that numbers of those who enjoy a comforting beverage are now turning their attention to New Zealand wines in the hope of finding a brand of a satisfying quality at a reasonable price. But many have made the mistake of buying 'wines advertised at prices dangerously low, and have been so grievously disappointed that they now condemn all New Zealand brands without reservation, and buy Australian or South African wines in preference. More intelligent people, on the other hand, have, through reasonable investigation, become convinced that this country is now in the front rank as a wine producer. They have discovered that first-class wine is being produced here —wine not only as good, but in most cases far surpassing imported wines in body, maturity and flavour, and at prices considerably lower. The above statement is amply verified by the New Zealand Government Expert, who reports that the world’s finest Claret is now produced in New Zealand. This information will surely prove a great shock to those who have hitherto refused to drink any claret but that from the famous claret-pro-ducing districts of France. There are two or three firms in New Zealand with a high reputation amongst good judges for the quality and maturity of their wines. These firms study quality in preference to low prices. People who expect to get a full-bodied, well-matured vine for about £1 a case are simple-minded. It can’t be done. If reference is made by those desiring high-class wines to the price list of such an old-established and reliable firm as J. WENDED & CO., of Auckland, who have been supplying the public of New Zealand with wines , for 50 years past, they will find New Zealand’s finest wines so reasonably priced that they are within the means of everyone. The methods of this old-established firm may be considered old-fashioned by the younger generation of the get-rich-quick wine-makers, but then the wine-making industry itsel is oldfashioned, and yet most venerable. This old-fashioned firm glories in the old-fashioned methods and traditions associated with its business during half a century. It i s 37 years ago since it was awarded the large bronze , medal for its wines in open competition against the world at Sydney International Exhibition, and since that time it has largely added to its laurels and its experience in wine-making. Messrs Wendel & Co.’s wine cellars undoubtedly contain the largest selection of wines in the whole of the Dsminion—wines of many vintages and from various localities throughout " the North Island, matured wines such as are necessary for purposes of blending to ensure the true characteristics of good wine, i.e., body, bouquet, colour, etc.

Messrs Wen del are at all times pleased to see visitors at their cellars who are interested in wines, and are glad to show such visitors round without thought of orders —one of their old-fashioned habits. Other oldfashioned methods are its treatment of customers, such, as its long terms of credit and its slogan: “No satisfaction, no pay, or money refunded.” A price list of wines will be sent to any inquirer from J. Wendel & Co.. 12S Karangahape Road, Auckland. ’Phone 3400.