NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— “No other medium can give you all , the following qualities found in newspapers: 1. “Newspaper advertising covers either th'e local field or the entire country. 2. ‘Newspaper advertising makes possible local co-operation between newspaper and advertiser. 3. ‘Newspaper advertising makes possible advertisements that are up-to-the-minute, and are always under- your control, 4. ‘lt offer s the greatest economy of advertising space.” \ Judicious .newspaper advertising is one of the secrets of commercial success.
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19160623.2.23
Bibliographic details
Taihape Daily Times, Volume 8, Issue 146, 23 June 1916, Page 7
Word Count
88NEWSPAPER ADVERTISING. Taihape Daily Times, Volume 8, Issue 146, 23 June 1916, Page 7
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