Page 2 Advertisements Column 5

Taihape Daily Times, Volume 8, Issue 139, 15 June 1916, Page 2

EVERY MICKLE MAKES A MUGKLE 1 The °ld Scotch saying is very true, for in all directions we see great accomplishments are the result of small beginnings. Many persons, however good tieir intentions, find it impossible to save a lump sum of money —they simply spend it on "things they must have." But the same people will find saving money easy if they SHOP ON BENNETT'S CASH PLAN In that /ray they will save a little on the price of everything they buy, and these savings soon mount up. Cash shopping is a great thrift-inducer. It prevents running into debt, and also obtains bigger values. Shop for cash at BENNETT'S, and put the savings towards something else. ? AWARUA HOUSE .-. TAIHAPE.

NEWSPAPER ADVERTISING T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe fcr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the eost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualityCertain articles of great value to'the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very cestly plants. Advertising was the cheapest method yet devised by the wit of man for the §ale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the gooao advertfaed were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out that:—"Undoubtedly the first and most potent Advertising Force of he present day is the NEWSPAPER." Taihape -. business men who do the best business ADVERTISE IN THE "TAIHAPE TIMES."

Horse-Owners and Scientific Shoeing. SEEING the Growing Needs of Horse-owner* in This Distriet, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoo Department is now in charge of ME EBNEST BOUGEN, who is admittedly on of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comei to Taihape with testimonials front leading trainers in that territory, and I recommend him to Horse-owners in this district with tho utmost confidence that he will GIVE 'SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WORK, New or Be* pairs, FEEE, and enquiries are cordially invited. ALF. P. FOX. PBEMHBB OAEBIAGE WOEKS AND SHOEING TOBBiB, T A 1 h ft ft 0 r\

•a»&§ f» the result. US-1118 PILLS I IE JVo headache, bad breath, aour stomach, or coated tongue in the morning i• mnmtmtim m