Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 138, 14 June 1916, Page 2

EVERY MICKLE MAKES A MUGKLE Th e old Scotch saying is very true, for in all directions we see great accomplishments are the result of small beginnings. Many persons, however good t-beir intentions, find it impossible to save a lump sum of money —they simply spend it on u things they must have." But the same people will find saving money easy if they SHOP ON BENNETT'S CASH PLAN In that vray they will save a little on the price of everything they buy, and these savings soon mount up. Cash shopping is a great thrift-inducer. It prevents running into debt, and also obtains bigger values. Shop for cash at BEKNETT'S, and put the savings towards eomethihg else. ' AWARUA HOUSE .-. TAIHAPE,

ADVERTISING T oiid of his recent lectures on advertising, given JL at Liverpool, England, Thomas Russel, of London, emphasised .strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the eoat of goods, but secured a materia* reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualityCertain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the Bale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the gooae advertised were honest goods, while nothing which was not true was good enongh to put into an advertisement. The Commercial Review points out that:—"Undoubtedly the first and most potent Advertising Force of be present day is the NEWSPAPER," Taihape business men who do the best business

cienfific Shoeing. SEEING the Growing Needs of Horse-owner« in This District, I determined upon placing My Farriery under the management of am Up-to-date, Scientific Shoer, and I have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME EENEST BOUGEN, who is admittedly o»e ? of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN eomei to Taihape with testimonials froit leading trainers in that territory and I recommend him to H'orae-owners in this district with the utmost confidence that he wili GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WOBK, New or Be* pairs, FEEE, and enquiries are cordially invited. PEEMIEB OABRIAGE WORKS AND SHOEING FOBStB, Taihape. >

■I a ■.i«.«ii» •»• I Try one to*nlght and asm the rmMU.lt. -TOP PES A r o headache, bad breath, soar stomach, or coated tongue in the morning til ■IIBIMMB 111