NEWSPAPER ADVERTISING.
Mr A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says;— “No oflnr medium can give you all the following qualities found in newspapers : 1. “Newspaper advertising covers either the local field or the entijre country. 2. ' Newspaper advertising makes Possible local co-operation between newspaper and advertiser. 3. 'Newspaper advertising makes possible advertisements that are up-to-the-minute, and are always undejr your control. 4. 'lt olfcr s the greatest economy of advertising space. ” Judicious newspaper advertising is one of the secrets of commercial success.
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https://paperspast.natlib.govt.nz/newspapers/TAIDT19160612.2.27
Bibliographic details
Taihape Daily Times, Volume 8, Issue 136, 12 June 1916, Page 7
Word Count
88NEWSPAPER ADVERTISING. Taihape Daily Times, Volume 8, Issue 136, 12 June 1916, Page 7
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