Page 2 Advertisements Column 5

Taihape Daily Times, Volume 8, Issue 129, 1 June 1916, Page 2

“EVERY MICKLE MAKES A MUGKLE 9?\ Th e old Scotch saying is very true, for in all directions we see great accomplishments are the result of small beginnings. Many persons, however good their intentions, find it impossible to save a lump sum of money —they simply spend it on “things they must have. ’ ’ But the same people will find saving money easy if they SHOP ON BENNETT’S CASH PLAN In that way they will save a little on the price of everything they buy, and these savings soon mount up. Cash shopping is a great thrift-inducer. It prevents running into debt, and also obtains bigger values. Shop for cash at BENISTETT’S, and put the savings towards something else. b H. D. BENNETT & CO. AWARUA HOUSE TAIHAPE.

NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “ The time,“ he said, “ was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity, He illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualityCertain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough Co warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not'pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—“Undoubt* edly the first and most potent Advercising Force of • he present day is the NEWSPAPER. 1 * Taihape business men who do the best business ADVERTISE IN THE “TAIHAPE ITIMES.”

and Scien SEEING the Growing Needs of Horse-owner* is This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and I have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME EENEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOTJGKEN come* to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with tho utmost confidence that he wilS GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WOEK, New or Bo» pairs, FEEE, and enquiries are cordially invited. ALF. P. FOX. PREMIES CAEEIAGE WOEKS AND SHOEING POEGB. Taihape.

Tty anm to-night ami ma the result. l/« 2/Mo headache, bad breath, sour stomach, or coated tongue in the morning taonon: ns *«